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Proper vs. Improper Marketing Practices 

All health care providers, including rehab providers, live in the proverbial “glass house.” Because rehab providers bill federal and state government health care programs, they are subject to myriad state and federal anti-fraud laws, such as the federal anti-kickback statute, the federal stark physician self-referral statute, the federal beneficiary inducement statute, and their state counterparts. As rehab providers engage in marketing, it is important to know what you can and cannot do. This webinar discusses how rehab providers can innovatively market without crossing the prohibited “fraud line.”

Watch the webinar to learn how to:

  • Pay commissions to sales reps who are W2 employees
  • Pay fixed annual compensation to sales reps that are 1099 independent contractors
  • Enter into cooperative marketing arrangements with other providers
  • Enter into strategic relationships with referral sources and sponsoring educational workshops.

Equally as important, the webinar discusses the types of marketing activities and arrangements with referral sources to avoid such as: paying commissions to sales reps that are 1099 independent contractors and directly or indirectly “giving something of value” to referral sources in exchange for referrals.

Presenter: Jeffrey S. Baird, Esq.

Jeffrey S. Baird, Esq., is Chairman of the Health Care Group at Brown & Fortunato, P.C., a law firm based in Amarillo, Texas. Mr. Baird represents pharmacies, HME companies and other health care providers throughout the United States. He works closely with governmental agencies. Mr. Baird has authored numerous articles and is a frequent lecturer throughout the country. He serves on the Medtrade Education Advisory Board and the AAHomecare Regulatory Council.Mr. Baird earned a B.B.A. from the University of Iowa and received his law degree from the University of Tulsa College of Law. Mr. Baird is Board Certified in Health Law by the Texas Board of Legal Specialization.

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About Mediware

Mediware is a leading supplier of software for healthcare and human service providers and payers. Core Mediware solutions include blood management technologies for hospitals and blood centers; cell therapy solutions for cord blood banks, cancer treatment centers, and research facilities; medication management solutions for hospitals, behavioral health facilities, infusion and specialty pharmacy providers; and rehabilitation therapy and respiratory care solutions. For more information about Mediware products and services, visit our website at